The Centerfield Story

Brett Cravatt is a seasoned entrepreneur and executive in the digital advertising sector. Brett co-founded Centerfield with Jason Cohen in 2011 and is actively involved in the company’s daily operations. Prior to Centerfield, Brett founded and worked as the CEO of WebYES! Brett also co-founded Achieve Financial Services, one of the fastest growing GPR debit card businesses in the prepaid industry, which was acquired by GreenDot (NASD: GDOT). From 2001-2006, Brett served as the COO of Vendare Media, guiding the business from 10mm in annual revenue to over 120mm in annual revenue and 20mm in EBITDA. Brett has also served on various Boards including Interclick (NASD: ICLK), which was successfully acquired by Yahoo! in 2012. Brett holds a Bachelor’s degree in Political Science from U.C. Berkeley and a J.D. from Stanford Law School.

Jason Cohen is a well-recognized leader in the interactive marketing industry. Jason co-founded Centerfield with Brett Cravatt in 2011 and is actively involved in the company’s daily operations. Jason began his career at DoubleClick before founding WiseAds New Media, where he served as CEO and was responsible for expanding the company from zero to sixty plus employees in just eighteen months. WiseAds was subsequently acquired by About.com in 2000. Jason then served as President of MediaWhiz, a leading online direct marketing company, for which he was a finalist for Ernst & Young’s Entrepreneur of the Year award in 2007. In addition to Centerfield, Jason is also an active Venture Partner at Cross Cut Ventures and has personally invested in successful online companies like Voicestar (exited to Marchex), Hautelook (exited to Nordstrom), and AchieveCard (exited to Greendot).

Gary Pak serves as Centerfield’s Chief Operating Officer where he is responsible for leading the company’s day-to-day business and administrative operations. Prior to becoming COO, Gary held the position of CTO and oversaw the company’s core technology products and IT. Prior to joining Centerfield in 2011, Gary was the SVP of Engineering for WebYES! and was responsible for architecting and scaling their technology platforms. From 2006 to 2008, Gary spent several years at online startup Spot Runner holding various technical management and leadership positions.

John Busby serves as Centerfield’s Chief Marketing Officer & Managing Director.   In addition to corporate marketing, John leads the content, editorial, research, video and PR teams for the Consumer Guides division, which helps millions of in-market consumers choose and purchase the right product or service through brands like BroadbandNow and SafeHome. Prior to joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University.

Brad Green leads all financial and accounting operations at Centerfield, establishing accounting and administrative best practices within the company, and is focused on driving operational improvements. Prior to working at Centerfield, Brad was a founding member of, and oversaw the financial, human resource, legal, and administrative operations at Spruce Media, a leading Facebook Ads API Partner that was designated as one of twelve companies by Facebook to their Strategic Preferred Marketing Developer Program. Prior to Spruce, Brad led all financial functions at SocialCash and Gratis Internet. SocialCash created some of the first ad units on Facebook, and Gratis Internet was an online ad network and a pioneer in the incentive marketing industry. He began his career at PricewaterhouseCoopers, holds a Bachelor’s degree in Accountancy from University of Illinois, and is a Certified Public Accountant.

Tyler Stample is Centerfield’s Chief Strategy Officer, responsible for corporate development and growth initiatives for the Consumer Guides division. Prior to Centerfield, Tyler was the Co-Founder and Managing Partner of Digital Ventures, a Venture Equity Firm acquired by Centerfield in January 2020. Digital Ventures developed a platform and vertical agnostic operating model over the course of 6 years and 5 acquisitions. Prior to Digital Ventures, Tyler held senior leadership and executive roles at Storystack, Matomy Media and GearySEO.

Brock is Centerfield’s Chief of Digital Brands and oversees operations for Centerfield’s Consumer Guides. Prior to Centerfield, Brock was the Co-Founder and Managing Partner of Digital Ventures, a Venture Equity Firm which was acquired by Centerfield in January 2020. Digital Ventures developed a platform and vertical agnostic operating model over the course of 6 years and 5 acquisitions. Prior to Digital Ventures, Brock oversaw SEO at CNET, a CBS Interactive Company and was employee #1 and COO at Text Link Ads, which was acquired By MediaWhiz.

Mark D’Ambrosio serves as Centerfield’s Executive Vice-President of Sales. In his role, Mark oversees all domestic and near shore call center sales activity for residential and business services, with a specific focus on sales performance, training, agent development and recruiting. Prior to Centerfield, Mark was the Senior Vice President of Direct Sales for iPayment and managed direct, agent and high-risk sales. He holds a Bachelor of Arts in American Studies from Colby College.

Luanne Marek serves as Centerfield’s SVP of Media, overseeing all forms of paid media buying including search, social, display and native. Luanne joined Centerfield with the acquisition of Qology Direct in 2017. She was previously with Qology Direct for 6 years where she led both the marketing and operations teams responsible for customer acquisition, digital marketing and strategic planning in the Home Services vertical. Luanne has a deep understanding of the online-to-offline marketing and sales process as well as a strong track record of developing and executing best-in-class channel operations. Luanne is passionately data driven in her approach to omni-channel marketing strategies to ensure an optimal customer experience.

Kevin oversees all of Centerfield’s legal matters. Prior to joining Centerfield, Kevin practiced in the business department at Buckner, Robinson & Mirkovich, where he was a member of the firm’s commercial transactions, business litigation and corporate law practice groups. Kevin received his J.D. degree from Loyola Law School, M.H.A. degree from the University of Southern California and a B.A. degree from the University of California, Berkeley. Kevin is licensed by The State Bar of California.

Scott Norwalk joined Centerfield in 2010 and has played an essential role in the company’s overall success. As Senior Vice President of Growth & Strategic Partnerships, Scott fosters relationships with Fortune 500 companies and industry leaders to expand Centerfield’s growing network of partners. In his dual role as General Manager of Centerfield’s New York office, Scott manages the direction and growth of Centerfield’s Dugout exchange, which provides end-to-end marketing solutions for advertisers, publishers and consumers alike. Scott’s core responsibilities include managing P&L of multiple divisions, incubating products that lead to significant incremental revenue growth, and managing a team of business development professionals who maintain key client relationships for Centerfield. Scott has a Bachelor’s degree in Communications from the University of Rhode Island, a Professional Certificate in Digital Media Marketing from NYU, and a Master’s Certificate in Industrial and Product Design from eCornell.

Zach serves as Head of Digital, where he leads strategy and execution for Centerfield’s digital initiatives. His core areas of focus include deploying acquisition and retention strategies through customer-centric omnichannel engagements and e-commerce experiences. Before joining Centerfield, Zach was VP of Product at Zeta Global, where he oversaw product and led optimization efforts. Previously, as Co-Founder of customer acquisition firm Leadnomics, Zach managed and scaled the company from bootstrap to exit, earning a #26 rank on the Inc 500 list. Zach holds a Bachelor’s degree from Rowan University.

Gena Romano serves as Centerfield’s Vice President of Human Resources, where she manages all domestic and international HR matters, including life cycle management, recruiting, organizational design and development, benefits and payroll. She brings 11 years of human resources experience to the company. Prior to joining Centerfield, Gena worked for L’Oréal for 6 years in a HR leadership capacity with a focus on acquisition management. Gena played 4 years of collegiate soccer at Wayne State College where she obtained a Bachelor’s degree in Human Resource Management. She also holds a Master’s degree in Project Management from Bellevue University.

Patrice Dally serves as Centerfield Jamaica’s VP of Training, where she oversees the planning and execution of employee training initiatives that drive a high-performance culture at our sales centers in Kingston and Montego Bay. She brings to the position over 11 years’ experience in training and development, with a successful track record of achievements in Jamaica’s highly competitive Business Process Outsourcing (BPO) industry. Prior to joining Centerfield, Patrice led the Training and Development department at one of the BPO industry’s larger entities, where she developed strategic client partnerships in telecom that led to significant revenue growth. With her love of nutrition, Patrice studied Dietetics at Northern Caribbean University.

BJ Donovan serves as President of InMyArea.com. A veteran of the home services space, BJ oversees the daily operations of the site, which helps millions of Americans find home services providers and is part of Centerfield’s consumer guides division. Prior to joining Centerfield, BJ was President and Chief Operating Officer of Consumer Brands, LLC, where he was responsible for marketing, sales, and operations. Prior to Consumer Brands, BJ was Vice President of Operations at Alorad, Inc.